120,000+ App Downloads for a Fast-Growing FinTech Startup

Client: PayPulse Digital Wallet • Strategy Category: Performance & Paid

120,000+

Verified Installs

₹14.20

Cost Per Install (CPI)

68%

KYC Completion Rate

4.8 / 5.0

App Store Rating

The Challenge & Bottleneck

PayPulse needed rapid, compliant user acquisition with high user retention and completed KYC submissions across Tier 1 and Tier 2 Indian cities.

The MMH Strategy & Engineering

We rolled out App Store Optimization (ASO) combined with programmatic Meta and Google UAC app install campaigns with localized video creatives in 4 Indian languages.

Measurable Revenue Results

Surpassed the 100k download milestone in just 45 days while cutting average CPI by 42% and keeping KYC conversion rates well above industry benchmarks.

"MMH's data-driven approach to user acquisition gave us predictable growth and helped us close our Series A funding round smoothly."

Aditya Verma • VP Growth, PayPulse

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