Broadcast-Scale Commercials That Dominate Living Rooms & Drive Immediate Clicks
We bridge high-impact cinematic television advertising with modern programmatic precision. From scriptwriting and 8K RED cinema filming to Connected TV (CTV) household IP retargeting, we create unskippable commercials that ignite massive brand recall.
Simulate Your Connected TV Living Room Reach
Model household impressions and cross-device mobile search spikes based on programmatic CTV budget allocations.
The 6-Stage Television Production Blueprint
From initial narrative conceptualization to national broadcast network playout.
Narrative Thesis & Scriptwriting
Crafting high-emotion 30-second and 15-second commercial scripts with calibrated psychological hooks and acoustic mnemonics.
Storyboarding & Pre-Visualization
Frame-by-frame 16:9 illustrated storyboards mapping camera angles, lighting temperature, and visual FX before shooting begins.
8K Cinema Production & Casting
Filming with RED V-Raptor or ARRI Alexa cameras, professional SAG/union actors, and commercial set design.
DaVinci Color Grading & Sound Mix
Theatrical Dolby Atmos sound design, original musical scoring, and high-contrast HDR color grading tailored for OLED screens.
Broadcast Standards & Clearances
Securing legal broadcast approval (BARC, ASCI, Clearcast) ensuring 100% compliance across linear and streaming networks.
Programmatic CTV Playout & Retargeting
Distributing spots across OTT platforms with cross-device household IP retargeting capturing second-screen searches.
BARC TRP & Gross Rating Point (GRP) Telemetry
Never gamble broadcast capital on vanity guesswork. We anchor every television commercial campaign against audited Broadcast Audience Research Council (BARC) watermarking telemetry, measuring exact Target Rating Points (TRPs) minute-by-minute.
Smart TV automatic content recognition triggered immediate mobile display retargeting to 1.48M companion devices within 120 seconds of broadcast airing.
Connected TV (CTV) vs Traditional Linear Television
Understanding how modern programmatic streaming transforms television from a blunt awareness tool into a precision conversion pipeline.
Second-Screen Mobile Synchronization
Over 88% of television viewers browse their smartphones while watching television. We convert this split attention into your highest-converting acquisition funnel using Automatic Content Recognition (ACR).
Push Instagram and Google Display ads to the viewer’s smartphone within 30 seconds of the TV spot airing.
Automatically scale Google Ads bids on your brand terms during broadcast flights to capture organic search spikes.
Dayparting Topology & Viewership Heatmap
Select a broadcast window to view audience composition, attention indices, and strategic commercial recommendations.
ASCI & Broadcast Standards Legal Clearance
A commercial cannot air until it satisfies strict regulatory clearances. We navigate the Advertising Standards Council of India (ASCI), Clearcast, and network broadcast review boards to guarantee 100% compliance without compromising creative boldness.
Expedited network standards and practices (S&P) approval across all major broadcast networks.
Cinema-Grade Production & Optical Standards
We shoot on Hollywood-standard cinema packages to give your brand untouchable visual authority on large 75-inch living room screens.
ARRI Alexa 35 & RED V-Raptor
Captures rich shadow nuance and luminous specular highlights that pop on HDR OLED displays.
Cooke & ARRI Master Anamorphic Lenses
Delivers the distinctive, creamy cinematic look associated with premium global luxury commercials.
Bolt High-Speed Motion Control Arm
Captures impossible macro product liquid splashes and high-velocity camera movements at 1000fps.
Dolby Atmos 7.1.4 Sound Engineering
Architected to project a visceral acoustic bubble in modern living rooms equipped with soundbars.
6-Language Transcreation & Regional Voice Casting
Direct translation fails in regional advertising. We perform cultural transcreation — rewriting idioms, casting native dialect voice artists, and re-synching lip phonemes across 6 major Indian languages:
We shoot neutral coverage allowing simultaneous playout across Star, Zee, Sun, and regional OTT bouquets without re-filming costs.
Dynamic Scannable QR Architecture
How we transform broadcast television from passive awareness into measurable, instant customer acquisition.
High-Contrast Visual Anchoring
Positioned in the bottom corner during the final 8 seconds with dynamic micro-animation prompting immediate mobile camera scan.
UTM & Network Attribution
Every regional broadcast feed receives a unique dynamic QR code, isolating exact revenue down to the specific network channel and broadcast timestamp.
Direct WhatsApp / App Install Handoff
Scanning instantly launches an authenticated WhatsApp conversational bot or App Store deep-link with pre-applied broadcast discount code.
Direct Connected TV Publisher Network
Direct programmatic integration with Tier-1 streaming platforms across Connected TV operating systems.
21-Day Commercial Production Delivery SLA
How we take brands from blank page to national broadcast playout in three disciplined weeks.
Script, Casting & Storyboard
Writer’s room locks commercial thesis, actor callbacks finalized, location scouted, illustrated animatic approved.
8K Cinema Studio Filming
2-day principal photography with RED/ARRI rigs, specialized food/macro stylists, and live client monitor stream.
Grade, Mix & Playout
DaVinci color master, Dolby Atmos sound design, ASCI certification, and direct high-speed server upload to broadcasters.
IPL, World Cup & Prime Live Event Media Buying Desk
Live sports represent the pinnacle of simultaneous cultural attention. Our media desk holds direct relationships with sports rights-holders, securing prime over-break commercial spots and digital CTV mid-rolls during critical nail-biting overs.
Unit Economics: Cost-Per-Completed-View (CPCV) vs CPRP
Compare how our programmatic CTV media desk secures superior cost efficiencies against outdated linear television rate cards.
FinTech Unicorn: 18M Prime-Time Viewers Reached & 3.2x Organic Search Volume
A consumer financial services platform wanted to establish unquestionable national credibility during the Cricket World Cup and IPL broadcasts. We wrote, filmed, and syndicated a 30-second cinematic master with synchronized mobile retargeting.
Television & Connected TV Advertising FAQs
What is the minimum budget required to launch a television or Connected TV campaign?
For programmatic Connected TV (CTV) on platforms like JioCinema, Disney+ Hotstar, and SonyLIV, targeted regional campaigns can launch from $5,000 to $15,000. Full national broadcast television campaigns typically start at $25,000+ inclusive of media buy and production.
Do you handle the actual video filming or only the media buying?
We are a complete end-to-end studio. We handle scriptwriting, actor casting, 8K cinema filming, color grading, legal broadcast clearances, and direct programmatic media placement.
How do you measure return on ad spend (ROAS) from a TV commercial?
We deploy cross-device attribution technology. When a household IP is served an unskippable CTV ad, we track subsequent visits from smartphones and laptops in that exact household, measuring direct website traffic spikes and sales within 48 hours of broadcast.
Can we run ads only in specific cities or pin codes on Connected TV?
Yes. Unlike traditional linear TV which blasts entire states, Connected TV allows surgical geographic targeting down to specific affluent pin codes, metro clusters, or household income brackets.
How do you handle ASCI and broadcast network clearance?
Our legal and regulatory broadcast desk manages complete submission dockets, claim substantiation documentation, and EBU R128 loudness certification, guaranteeing zero clearance rejections.
Complementary Broadcast & Sponsorship Engines
Sports Marketing & Sponsorships
Place your brand across live cricket stadium LED perimeter ribbons and athlete endorsements.
Magazine & Luxury Print Media
Command prestige with glossy full-page advertorials in Forbes, Vogue, and Architectural Digest.
Programmatic Digital Advertising
Synchronize broadcast TV campaigns with global DSP programmatic display retargeting.
Ready to Take Your Brand to National Television?
Share your commercial objectives. Our Executive Creative Director and Media Buying Desk will prepare 2 bespoke 30-second commercial concepts and a programmatic CTV rate plan within 24 hours.